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When Scarlett Johansson turned up on the set for Louis Vuitton’s spring campaign last month, the crew discovered the actress had given her famous blonde locks a pink tint.

That suited Vuitton artistic director Marc Jacobs just fine, given the romantic mood of his collection, which featured dense ruffles, Liberty prints and monogram handbags overlaid with metallic lace.

“She looks like the French coquette,” Jacobs said of Johansson’s appearance in Vuitton’s next campaign, slated to break in February magazines. “It’s just fresh, very romantic and extremely pretty.”

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