Posted by: Riikka

4 Oct 2007

(1 Comment)

Scarlett Johansson is the #3 top cover star, according to Forbes‘ first-ever analysis of the top-selling celebrity faces. Only Jennifer Aniston and Brad Pitt’s pictures on the covers of magazines cause a greater increase in sales than Scarlett! Here’s the top 10:

1) Jennifer Aniston
2) Brad Pitt
3) Scarlett Johansson
4) Angelina Jolie
5) Reese Witherspoon
6) Katie Holmes
7) Carrie Underwood
8) Jennifer Hudson [tie]
8) Valerie Bertinelli [tie]
10) Kelly Ripa

We looked at the newsstand sales of the six leading celebrity weeklies – People, Star, US Weekly, In Touch Weekly, Life & Style and OK! –over a six-month period ending June 30, as supplied by the Audit Bureau of Circulations. We eliminated all non-celebrity and collage covers as well as special issues with exceptionally large rate bases. Then we counted how many more–or less–issues the celebrity’s cover sold, as compared with the magazine’s average newsstand sales. Next, we factored in the number of full covers a celebrity graced. Finally, we ranked his or her consumer appeal using data from Encino, Calif.-based polling firm E-Poll Market Research to rule out flukes.

Here is what they said about Miss Johansson:

When it comes to fans, Johansson is hardly lacking. The Nanny Diaries star ranks sixth in likability, with an E-Poll score of 28. Perhaps the tabloids should show her some of the same. After all, when ScarJo graced the Jan. 22 cover of US Weekly, newsstand sales shot up 7%.

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