Jul 7th, 2009

Beautiful Hollywood actress, Scarlett Johansson seems to be inspiring to a lot of people lately. First, she inspired Kate Perry’s song I Kissed a Girl, then she inspired Dolce & Gabbana’s make up-line, moved the world with her inspiring message for Rwanda, and now, she’s inspired Cacharel to launch a new fragrance.

With the catchy phrase, “Mon secret est à l’intérieur,” which is French for “My secret is on the inside!” Cacharel is taking a journey back to their roots with their newest feminine fragrance.

The new fragrance, Scarlett, is set to be launched in July by the French fashion and fragrance houe, Cacharel. This new scent is targeted towards young women, aged 15 to 25 years old.

The new perfume’s components include jasmine, orange blossom, honeysuckle, citruses, tea leaves, pear, white musks and sandalwood. Made by famous perfumers Honorine Blanc, Alberto Morillas and Olivier Cresp, it is being touted as “romantic, fresh, and daring.”

Past Cacharel models and inspirations include Laetitia Casta with the fragrance, Promese, Kate Moss and her fragrance, Anais Anais, and Gisele Bundchen with Liberté. All of the mentioned celebrities have actively participated in their respective fragrances’ ad campaigns.

However, it isn’t yet clear whether the company can get Scarlett to participate in the ad campaigns due to her increasingly busy schedule. From the images of Scarlett advertisements on the internet, it looks like they went with a young and pretty model to stand as a mannequin carrying the perfume.

• Posted by Rope
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