Scarlett-Fan.com

Scarlett-Fan.com


Apr 7th, 2014
Vanessa

Boasting a bankable Hollywood star in a decidedly unconventional narrative, Jonathan Glazer’s stunning Under The Skin starring Scarlett Johansson (who also stars in this weekend’s fellow opener Captain America 2) proved a winning mix in the Specialty Box Office for distributor A24 in its opening weekend. The film, Glazer’s first in 10 years, grossed a robust $140K in four L.A. and NYC theaters. That comes in at a $35K screen average, easily the biggest since the The Grand Budapest Hotel‘s bombshell $202K PTA when it opened March 9. Scarlett Johansson Under the SkinUnder The Skin‘s initial numbers also bode well for A24, which opened in 2012 and had a streak of box office successes over last year, including Harmony Korine’s Spring Breakers, which had an $87,667 PTA when it opened last March ($14.1M cume), The Spectacular Now ($49,354 PTA in 4 theaters last August and a $6.85M cume), The Bling Ring ($42,879 PTA in 5 theaters last June and a $5.8M cume) and Ginger & Rosa ($14,279 PTA in 3 theaters in March 2012, $1M cume).

Said A24 this weekend: “[Under The Skin] opened to rave reviews and sold out shows in New York and Los Angeles this weekend. This unique cinematic event is second only to The Grand Budapest Hotel as the highest limited specialized film opening of the year. Scarlett Johannson, who stars in both Under The Skin and the Captain America sequel, was a box office star this weekend dominating the box office with Captain America and Under The Skin having the highest per screen average in the country.”

A24 noted that the title, which it acquired out of Toronto last year, is “an art movie that people are embracing.” A spokesperson told me Sunday that they “couldn’t sell more tickets” at its showing in New York’s Union Square. The film is also attracting a “younger audience.” Glazer traveled to the U.S. for two weeks in the lead up to its release here promoting the film. He participated in Q&A in Union Square this weekend. Under The Skin will expand to about 20 locations next week and will head to the top 50 markets by April 25.

Source: Deadline

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