You know an actress has a killer brand when clothing and spirits and athletic retailers alike can visualize her lighting up their next ad campaign.
Such is the image Scarlett Johansson has carved out for herself. She’s managed, somehow, to become one of the world’s biggest bombshells without sacrificing her innate indie-ingenue qualities. Guys lust after her — girls identify with her. She’s equally appealing to Vogue and Maxim audiences.
All of which makes her an advertising exec’s dream. Note to pitchmen and pitchwomen everywhere: totally blanking on a concept for your next assignment? Call to mind one of those buzzwords you’re always tossing out — fresh, sexy, edgy — and see if all of them don’t apply to Johansson.