You can watch the video here and view some photos of Scarlett’s arrival at JustJared. Some more will be added to the gallery very soon as well as caps.

Tom Cruise, Cameron Diaz, Leonardo DiCaprio, Snoop Dogg, Harrison Ford, Julia Roberts, Ben Stiller, Will Smith, Steven Spielberg, Justin Timberlake, along with Sacha Baron Cohen as “Borat,” Zach Braff, Colin Farrell, Neil Patrick Harris, Scarlett Johansson, Shia LeBeouf, Tobey Maguire, Ryan Reynolds, and Jason Segal, are featured in a second of a series of public service announcements to encourage American youth to vote in partnership with Google, YouTube, Declare Yourself, and MySpace. The non-partisan PSA’s, produced by DiCaprio’s Appian Way, were created to engage and inspire young people to vote and participate in the upcoming election.

Be sure to check out the clip – and don’t forget to vote!

Click here to view the video or check it out under the cut. Scarlett appears very briefly around 1:20.

In an effort to raise its socially conscious voice to the already loud socially active part of its environment, YouTube has launched a campaign with the lofty “Millennium Development Goal” of “cutting global poverty in half by 2015.”

The campaign, “In my name,” unites the online destination with Global Call to Action Against Poverty, Oxfam International, Save the Children and Comic Relief to help spread the message that poverty around the world needs to be eliminated.

To get out the word, YouTube last week unveiled a dedicated micro-site, YouTube.com/inmyname, where visitors can upload videos stating their name, home country and a message to their government about the need to meet the poverty goals. Among the celebs who already have put videos on the site are Mischa Barton, Ellie McPherson, Kristin Davis, Annie Lennox, Scarlett Johansson, John Legend, Wyclef Jean and Fergie of the Black Eyed Peas.

Partnering with YouTube brings the urgent message to consumers worldwide via an immediately recognizable brand and an easily accessed format. “Oxfam and GCAAP are joining up with YouTube to make sure we give everyone in the world an easy way to use their power to demand action from their governments,” Alison Woodhead, spokeswoman at Oxfam International, Boston, said in a statement.

The action by YouTube to ramp up its social agenda is supported by a just released survey from strategy and communications agency Cone, Inc., Boston. “The 2008 Cone Business in Social Media Study” shows that 93% of Americans believe a company should have a presence in social media, while 85% believe a company should not only be present but also interact with its consumers via social media.

Will.I.Am of the Black Eyed Peas wrote the theme song for the micro-site, also called “In My Name,” which plays as background music as the personal videos are shown. In November, Will.I.Am will take a sampling of new videos that have been uploaded and re-mix the “In my name” song, which will appear on the Web site and elsewhere.

“‘In My Name’ enables individuals to send the powerful collective message that we can be the generation to end poverty,” Steve Grove, head of news and politics at YouTube, San Bruno, Calif., said in a statement. “Working with these great organizations, we can help ensure that the Millennium Development Goals receive the attention they deserve.

Source: BrandWeek.com

GALLERY LINKS:
- Last uploads

I have also added stills of the Pepsi Smash On Location and MySpace Artist on Artist sessions (caps of both coming asap) and some preview scans of Scarlett’s new Nylon cover. Credit goes out to the original scanner for these. I will replace these with original HQ scans once the issue is available to my regular scanning helpers.

GALLERY LINKS:
- Magazines: Nylon (US) – June/July 2008
- Interviews: MySpace Artist on Artist
- Pepsi Smash On Location: Stills
- Mt. Rainier: Commercial #02
- Mt. Rainier: Commercial #03