Scarlett Johansson describes the recording of her Tom Waits covers album, “Anywhere I Lay My Head,” as an “intimate experience — almost private, in a way.”
Of course, when you’re a Hollywood actress, Louis Vuitton model and occasional tabloid fixture, pretty much nothing is private.
That’s the challenge facing Atco/Rhino Records as it promotes the album, due May 20. Johansson is a familiar face — and name recognition is a definite marketing bonus — but the phrase “actress-turned-singer” is bound to set off warning bells.
“I don’t think being a celebrity is a hindrance — I think it will get people curious,” project manager Liuba Shapiro said. “It’s not like a Paris (Hilton) brand. Scarlett has credible performances (as an actress).”