Calvin Klein Eternity Moment

Scarlett Johansson is the spokesperson for Calvin Klein’s new fragrance ‘Eternity Moment’ (2004-2005).

Print Campaign: Photographer Peter Lindbergh
Television Campaign: Neil Kraft of Kraftworks serves as Creative Director

Late 2005 – Scarlett’s duties with Calvin Klein ended
October 2004 – Launching of the ads (magazines print ads, commercials on TV)
March 2004 – Shooting of the campaign
February 18, 2004 – Announcement: Scarlett is Calvin Klein’s new face


• “Just when I thought things couldn’t get better, something like this happens. Being associated with Calvin Klein is a real thrill.”

Kim Vernon (Senior Vice President of Global Communications & Advertising for Calvin Klein, Inc.): “Scarlett is a talented young force that exudes a sophistication and confidence that is not readily seen today and, she balances it all with a relaxed attitude and a sense of humor.”

Laura Klauberg (Senior vice president, marketing of Unilever Cosmetics International): “Calvin Klein has an incredible history of featuring up-and-coming talent in ads. We made the decision to sign Scarlett because she is so of the moment: hip, fresh with an urban sophistication. Scarlett is a rising star, and we are very excited to work with her.”

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