Dolce & Gabbana Cosmetics

Scarlett Johansson is currently acting as spokesperson for Dolce & Gabbanna’s first ever cosmetics line (2009). She was styled in the print advertisements like iconic screen siren, Marilyn Monroe.

Print Campaign: Photographer Sølve Sundsbø

March 2009 – Scarlett attends various Milan fashion week events as the new face
Mid January 2009 – Debut of the ads (magazines print ads)
January 2009 – Shooting of the campaign
December 2008 – Rumor that Scarlett will be the campaign star


From the official website:
“Extraordinarily striking and unforgettable, Scarlett Johansson captures the desirability of Dolce&Gabbana’s first cosmetics collection, The Make Up. She symbolizes the essence of the modern chameleon, the perfection of a natural beauty as well as the provocative woman, the desire to express the range of her personality from seductress to innocent, all of which is at the heart of the collection. ”

Stefano Gabbana (one half of Dolce & Gabbana):
“Scarlett is sure of herself. She’s a beautiful girl, but she’s really easy going. She is very Dolce & Gabbana.”

Dolce & Gabbana:
“We see makeup as another thing for women, like a dress. We worked on the makeup line like we work on a clothing collection — you can change makeup like you can change your clothes, depending on your mood.”

Dolce & Gabbana:
“We wanted to create makeup with a scent. Domenico and I remember when we were children and opened our mother’s handbags — the scent of her lipstick trailed out. I observed that when women open makeup, they smell it first”

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